Zenya is a technology firm that created the largest taxonomy of the commercial Internet for use in digital marketing and customized consulting. Our algorithm and subject matter experts find undiscovered intent in vast amounts of data that can give big brands and marketers valuable insight and advantage. Our taxonomy is structured with up to 21 tiers of data, and more than 1 billion keywords spanning 450,000 categories. By comparison, the standard (IAB) includes only 3 tiers of information.
- Our Search Retargeting platform accelerates brand awareness and CTR by serving the most relevant display ads based on search history – not cookies. We find real audiences who have expressed their desire for a brand, product or service.
- Our Keyword Expansion tool yields consistent gains in keyword performance, and is the world’s only automated and pre-categorized solution, including geo-targeting, that can scale at a rate of 40,000 keywords per second..
- Our Taxonomy Consultants in conjunction with our proprietary technology, categorize big data to increase fill rates by increasing understanding and definition around your inventory.
- Zenya is an info.com company. Meet our Executive Team, or check out some recent News.
The Taxonomists Behind the Taxonomy
The Zenya algorithm is the result of years of investment by subject matter experts who are leaders in their fields. Our technology is enhanced by the curation of content specialists who find relevant connections within data. Their work continually improves our source code to accelerate client results. Read more about the Zenya Taxonomy.
Our data can make your data smarter. If you already have a data set, you can map it against our taxonomy to gain new insight and direction. We simply categorize your unstructured data to reveal relevance and purpose.